About
Amanda Cybul serves as Founder & CEO of Merge, focusing on agencies, consultancies, and growth-focused businesses. She has facilitated over $1 billion in transactions, helping founders navigate their exits. She structures deals, works to optimize valuations, and guides founders through negotiations. She emphasizes transparency and pragmatic execution throughout an engagement. She considers legacy and culture alongside the financial terms of an agency sale. She founded Merge after gaining experience scaling service-based businesses and developing her understanding of the agency landscape. She created the firm to bring industry expertise and a focus on founders to agency M&A. A Southern native, she now lives in New York City. She balances her work with raising two daughters and running. She also values building businesses where people can work, grow, and thrive.
Who is a good fit for Amanda Cybul
- Owners of agencies, consultancies, and growth-focused businesses planning an exit.
- Founders seeking deal structuring and negotiation guidance with attention to legacy and company culture.
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