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Jay Lee

Agent at First Choice Business Brokers Atlanta Metro

Lawrenceville, GA Website (404) 861-0770
Updated August 2026

About

Jay Lee is an agent at First Choice Business Brokers Atlanta Metro. He helps owners prepare for exits and helps buyers find businesses that fit their goals. He draws on more than 12 years of entrepreneurial experience, including exits of his own. He built and operated multiple online businesses and sold one of them. He then founded More Than Pickleball, a 30,000-square-foot indoor sports and hospitality business in the Atlanta metro area. He grew it from the ground up, developed it into a franchise system, and sold it. Before that he spent more than two decades as a university professor and graduate program director.

Who is a good fit for Jay Lee

  • Owners of online businesses who want an agent who has built and sold his own.
  • Owners of sports, hospitality, or franchise businesses in the Atlanta metro area.
  • Sellers preparing an exit who want an agent with firsthand experience selling a company.

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Frequently Asked Questions

Jay Lee built and operated multiple online businesses and sold one of them. He then founded More Than Pickleball, a 30,000-square-foot indoor sports and hospitality business in the Atlanta metro area. He developed it into a franchise system and sold that business as well.

Jay Lee spent more than two decades as a university professor and graduate program director. That analytical background now pairs with more than 12 years of business ownership. Together they give him a practical view of operations, growth, and valuation.

Jay Lee helps owners prepare for successful exits and helps buyers identify businesses that fit their goals. He understands the process from an owner's perspective, having built, operated, and sold both online and brick-and-mortar companies. That gives him a practical view of operations, growth, and valuation.

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