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Jeannie Keen

CMSBB, PMP, LCSW, Owner | CEO | M&A Advisor at Sunbelt Business Brokers of Roanoke and Lynchburg

Salem, VA Website 540-281-3702
Updated September 2026

About

Jeannie Keen is Owner, CEO, and M&A Advisor at Sunbelt Business Brokers of Roanoke and Lynchburg. She leads business development, seller origination, and market strategy for privately held companies. Jeannie works with owners on valuation, exit strategy, and company transitions. She brings more than two decades as a business owner, operator, and advisor. Jeannie and her husband, Mike Keen, acquired, scaled, and sold businesses across multiple industries. Before brokerage, she led enterprise healthcare operations, pharmaceutical sales, clinical social work, and project management. She holds Certified Main Street Business Broker, Licensed Clinical Social Worker, and Project Management Professional credentials. Jeannie earned her graduate degree from Virginia Commonwealth University, graduating summa cum laude.

Who is a good fit for Jeannie Keen

  • Owners of privately held companies in Salem, Virginia who want help with exit strategy.
  • Business owners seeking a sell-side advisor who has acquired, scaled, and sold companies.
  • Owners facing an emotionally complex exit who want guidance on valuation and transition.

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Frequently Asked Questions

Jeannie Keen advises owners of privately held companies at Sunbelt Business Brokers of Roanoke and Lynchburg. She leads business development, seller origination, and market strategy for those owners. Jeannie is Owner, CEO, and M&A Advisor at the Salem, Virginia office.

Jeannie Keen works closely with business owners on valuation, exit strategy, and company transitions. She brings a relationship-driven approach to each engagement. Jeannie applies strategic positioning insight as owners prepare to sell. She guides owners through the personal, often emotionally complex process of preparing for exit.

Jeannie Keen holds Certified Main Street Business Broker, Licensed Clinical Social Worker, and Project Management Professional credentials. She belongs to the International Business Brokers Association and the Carolina-Virginia Business Brokers Association. Jeannie earned her graduate degree from Virginia Commonwealth University, graduating summa cum laude. She is an alumna of the Sorensen Institute for Political Leadership and Leadership Roanoke Valley.

Before brokerage, Jeannie Keen led enterprise healthcare operations, pharmaceutical sales, clinical social work, and project management. She brings more than two decades as a business owner, operator, and advisor. Jeannie and Mike Keen acquired, scaled, and sold businesses across multiple industries. Jeannie Keen carries firsthand experience on both sides of the transaction table from those sales.

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