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Jocelyn Ruiz

Broker at First Choice Business Brokers Tustin

Tustin, CA Website (626) 523-9993
Updated August 2026

About

Jocelyn Ruiz is a broker at First Choice Business Brokers Tustin and owns the business brokerage franchise. She guides entrepreneurs through buying and selling businesses with valuation insights, deal structuring, and negotiation guidance. She reads both the business and the real estate components of each transaction. Her network of lenders, financial professionals, and industry partners supports home, commercial property, and business acquisitions. Ruiz has held her license since 1989 and built her career in the real estate and mortgage industries. She helped clients with homeownership, investment properties, and financing, including down payment assistance programs and nontraditional employment situations. She focuses on affordability for first-time buyers and families. She holds California DRE license 01094162.

Who is a good fit for Jocelyn Ruiz

  • Owners who want a broker who reads both the business and the real estate side of a sale.
  • Buyers who need financing guidance from a broker with a network of lenders and financial professionals.
  • Founders seeking valuation insights and deal structuring before they list a business.

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Frequently Asked Questions

Jocelyn Ruiz has held her license since 1989 and spent her career in real estate and mortgage lending. She helped clients buy first homes, move up, invest in property, and arrange financing. She worked through complex credit situations and nontraditional employment with down payment assistance programs and other financing options. She now applies that same approach to business sales.

Jocelyn Ruiz offers valuation insights, deal structuring, and negotiation guidance on each engagement. She understands both the business and the real estate components of a transaction. That matters when a sale includes property. She listens first, then solves problems creatively and guides clients through every step with clarity.

Yes. Jocelyn Ruiz holds California DRE license 01094162 and has held her license since 1989. She owns the First Choice Business Brokers Tustin franchise and works there as a broker. Her licensing history spans real estate, mortgage, and now business brokerage.

Jocelyn Ruiz maintains a network of lenders, financial professionals, and industry partners. She draws on that network to source financing solutions for a home, a commercial property, or a business acquisition. Her mortgage background gives her a working knowledge of the financing options available to a buyer.

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