NextCompany

Matt Lucas

Owner at First Choice Business Brokers Fort Myers

Fort Myers, FL Website (270) 215-2844
Current deals $2.1MUpdated August 2026
Active in

Based on current listings; this profile has not stated a specialty.

About

Matt Lucas owns First Choice Business Brokers Fort Myers. He focuses his full attention on buyers and sellers of existing businesses, both independent and franchise. He takes a people-first approach and guides clients from discovery to decision. He also lists businesses for the office. He has two decades of hands-on experience in franchising and business ownership. He launched his first business at age 22 while completing his degree at Murray State University in Kentucky. He expanded it to multiple territories and sold it in 2013. In 2010 he started his next venture. He built it into a national franchise system with 36 sold territories, and a buyer acquired it in 2015. He then moved into full-time franchise consulting and helped hundreds of clients evaluate franchise opportunities. His wife, Jennifer, joined the business in 2018 and leads the franchise consulting division.

Who is a good fit for Matt Lucas

  • Owners of franchise units who want a broker who has built and sold a franchise system.
  • First-time buyers who want personalized guidance from discovery to decision.
  • Experienced entrepreneurs weighing independent and franchise resale opportunities.
  • Sellers in Southwest and West Central Florida planning an exit.

Active listings (1)

Asking prices from $2.1M.

Frequently Asked Questions

Matt Lucas launched his first business at age 22 while finishing his degree at Murray State University in Kentucky. He expanded it to multiple territories and sold it in 2013. In 2010 he started a second venture and grew it into a national franchise system. It reached 36 sold territories, and he sold it in 2015.

Matt Lucas has two decades of hands-on experience in franchising and business ownership. After his 2015 acquisition, he moved into full-time franchise consulting. He has helped hundreds of clients evaluate and select franchise opportunities. He now guides both first-time buyers and experienced entrepreneurs.

Matt Lucas now gives his full attention to buyers and sellers of existing businesses, both independent and franchise. His wife, Jennifer, joined the business in 2018 and leads the franchise consulting division. In the fall of 2025 their oldest daughter graduates from Florida Gulf Coast University and joins that division.

Matt Lucas takes a people-first approach and combines operational knowledge with strategic insight. He and his team provide personalized guidance at every stage, from discovery to decision. He works with both first-time buyers and experienced entrepreneurs. He wants clients to move forward with clarity and confidence.

Other brokers in Florida

Explore more