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Michelle Koblas

Co-Owner & COO | Agent at First Choice Business Brokers San Francisco

Sunnyvale, CA Website (650) 397-6566
Updated August 2026

About

Michelle Koblas co-owns First Choice Business Brokers San Francisco and serves as its chief operating officer and an agent. She built the back-end operations for multiple regional offices in the network. Her work centers on full-cycle financial management, operational metrics, and strategic planning. She gives buyers and sellers data-driven analysis throughout a transaction. Her career in strategic leadership and operations spans over 35 years. She held senior leadership roles at AppDynamics, Cisco Systems, eBay, and Brocade. Those roles covered risk management, compliance, business development, and customer relations. She holds a Master's degree in Computer & Information Science. She also holds a California Real Estate Salesperson license, the CISSP, and the CIPP/E, and speaks Norwegian fluently.

Who is a good fit for Michelle Koblas

  • Owners who want full-cycle financial analysis and operational metrics behind the sale of their business.
  • Buyers who want data-driven insight into a target's operations before they commit.
  • Founders of technology companies who want an agent with senior experience at Cisco Systems, eBay, AppDynamics, and Brocade.

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Frequently Asked Questions

Michelle Koblas co-owns the office and serves as its chief operating officer and an agent. She built the back-end operations for multiple regional offices in the network. She applies full-cycle financial management, operational metrics, and strategic planning to each client's purchase or sale. Clients receive data-driven analysis from her throughout the process.

Michelle Koblas spent her career in senior leadership roles at AppDynamics, Cisco Systems, eBay, and Brocade. She drove revenue growth and operational scalability and built teams in those roles. Her experience covers risk management, compliance, business development, and customer relations. That background shapes how she reads a business's value and sustainability.

Michelle Koblas holds a Master's degree in Computer & Information Science. She holds a California Real Estate Salesperson license along with the CISSP and CIPP/E certifications. She also speaks Norwegian fluently. Those credentials pair technical expertise with business strategy in her client work.

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