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Peter Dayton

Agent at First Choice Business Brokers San Francisco

Sunnyvale, CA Website (650) 397-6560
Updated August 2026

About

Peter Dayton works as an agent at First Choice Business Brokers San Francisco. As a CFO, he facilitated eight sell-side exits, and he now guides owners and buyers through theirs. Over 30 years, he held roles from Sales Representative to Chief Financial Officer and founder. He led at Virtana, a $70M private-equity-backed AIOps and IPM software company, and at Bessemer-backed Vasona Networks. Other venture-backed roles spanned wearable computing, filtered water stations, and K-6 education SaaS. He earned an MBA from Harvard Business School and a BS in Electrical Engineering from the University of Virginia. He advised the U.S. Department of Commerce's Commercial Law Development Program pro bono in Oman, Bahrain, and the Gulf. He sits on the advisory boards of AppComputing and Titan AI.

Who is a good fit for Peter Dayton

  • Owners planning a sell-side exit who want an agent who has run eight of them as CFO.
  • Founders of software and venture-backed companies who want a former CFO reading their numbers.
  • Buyers who want a former Fortune 500 executive to weigh finance, sales, and marketing questions.

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Frequently Asked Questions

Peter Dayton personally facilitated eight sell-side exits while serving as a CFO. His career covers over 30 years of entrepreneurial and Fortune 500 leadership. He held roles from Sales Representative to Chief Financial Officer and founder. He brings finance, sales, marketing, and business development expertise to each client's deal.

Peter Dayton led at Virtana, a $70M private-equity-backed company. Virtana provides AIOps and IPM software for cloud and data center environments. He also led at Vasona Networks, a Bessemer-backed provider of video optimization software to wireless providers. His other venture-backed roles spanned AIOps, wearable computing, filtered water stations, and K-6 education SaaS platforms.

Peter Dayton earned a Master's degree in Business Administration from Harvard Business School. He also holds a Bachelor of Science in Electrical Engineering from the University of Virginia. He served as a pro bono advisor to the U.S. Department of Commerce's Commercial Law Development Program. That work developed commerce frameworks in Oman, Bahrain, and other Gulf countries. He currently sits on the advisory boards of AppComputing and Titan AI.

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