NextCompany

Rey Gonzales

Business Broker / Valuation Expert, Franchise Owner at Murphy Business

SD Website (605) 275-6464
MBACurrent deals $1.9MUpdated October 2026
Active in

Based on current listings; this profile has not stated a specialty.

About

Rey Gonzales is a Business Broker, Valuation Expert, and Franchise Owner with Murphy Business of Sioux Falls, working from Brandon, South Dakota. He also owns Great Plains Business Appraisals, and through that firm, the South Dakota SBDC, and his years as a commercial lender he has advised more than 1,500 entrepreneurs on start-up, growth, financing, purchasing, and exit questions. Over the past decade he has valued or helped transfer more than 250 businesses and helped clients secure over $30 million in financing. He has also led strategic planning, leadership development, and change management work for for-profit and non-profit organizations. He holds a Bachelor's in Business Administration, with an emphasis in Marketing and Management, from Mount Marty College and an MBA from the University of South Dakota. He teaches business and entrepreneurship as an Adjunct Professor at the University of Sioux Falls. He lives in Brandon with his wife Jennifer and their two sons.

Who is a good fit for Rey Gonzales

  • Owners who need an appraisal before listing: Rey owns Great Plains Business Appraisals and has valued or helped transfer more than 250 businesses
  • Buyers who need financing: a former commercial lender who has helped clients secure over $30 million
  • Sellers in the Sioux Falls area who want a broker with SBDC and lending experience on both sides of a deal

Active listings (1)

Asking prices from $1.9M.

Frequently Asked Questions

Yes. Rey owns Great Plains Business Appraisals and over the past decade has assigned values to, or assisted in the transfer of, more than 250 businesses.

Rey worked as a commercial lender and with the South Dakota SBDC, and has helped clients acquire over $30 million in financing.

Other brokers in South Dakota

Explore more