About
Rick Nichols serves as Senior M&A Advisor at Generational Equity, focusing on privately held middle market companies. He helps owners plan for growth or a sale. He brings sales and marketing planning together with supply chain strategy. His experience spans Fortune 50 corporations and smaller businesses. Nichols brings over 30 years of executive experience. Before joining Generational Equity, he served as chief executive of privately held enterprises. He also held Chief Sales Officer, Chief Strategist, and Global Vice President roles. Early in his career, he worked at IBM, Avon Products, and The Lumistella Company. He earned a bachelor's degree in Marketing with a minor in Economics from Georgia State University in Atlanta, Georgia.
Who is a good fit for Rick Nichols
- Owners of privately held middle market businesses preparing for a sale.
- Owners pursuing growth through sales, marketing, or supply chain strategy.
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