About
Robert A. Rodriguez serves as Senior Business Broker at The Veld Group, advising on business sales, acquisitions, mergers, and valuations. He holds a C.P.A. credential and a California Real Estate Broker license, with 20+ years in business transactions. In 2003, he launched Integrity Valuations and Business Consulting in San Diego, California. Integrity advised small and mid-size businesses on tax planning, growth, valuation, cost management, and efficiency. He managed hospitality investments and syndicated investment groups, then launched a Hong Kong travel startup in 2014. He earned a Bachelor of Arts in Accounting from the University of San Diego and supported fraternity community outreach. At Wells Fargo Bank, he managed the Spanish Loan Hotline before joining Howard Publications' accounting team. As Assistant Controller, he oversaw reporting for 18 newspapers, 4 domestic gas divisions, and Eastern European exploration. He coordinated a $25 million acquisition and investigated accounting practices within a $1.2 billion natural gas trading operation. After Howard Publications' $400M sale, he managed a $400 million CalPERS portfolio and later held manufacturing CFO roles.
Who is a good fit for Robert A. Rodriguez
- Owners of small and mid-size businesses seeking valuation and sale advice.
- Business owners considering an acquisition or merger alongside tax and financial planning.
- Spanish-speaking owners seeking business valuation or transaction advice.
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