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Robert Jordan

Senior Managing Director at Generational Equity

Richardson, TX Website 877-213-1792
Updated October 2026

About

Robert Jordan serves as Senior Managing Director at Generational Equity, advising owners on growth, company value, and exits. His more than 25 years as a CEO, entrepreneur, investor, advisor, and board member inform his work. He has founded, led, advised, and invested in companies spanning consumer products, logistics, technology, and business services. Jordan draws on his own exits to help owners improve operations and prepare for transactions. He builds teams and uses performance measures to guide growth. Jordan founded Fulfillment Services, Inc., KMS Software Company, and HB Brand Partners, and participated in their exits. He also navigated exits as a CEO or advisor with Yoi Corp and Crescent Staffing. At The Walt Disney Company, he led planning, budgeting, and forecasting for its $3 billion Home Entertainment division. He began his career in sales at Pepsi-Cola and later served as CEO of several companies. He earned a Bachelor of Science in Finance from Northern Arizona University and an Entrepreneurship Certification through UCLA.

Who is a good fit for Robert Jordan

  • Technology company founders preparing for a business exit.
  • Logistics business owners seeking operational improvements before a transaction.
  • Consumer products company owners pursuing growth and shareholder value.

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Frequently Asked Questions

Robert Jordan has founded, led, advised, and invested in companies across consumer products, logistics, technology, and business services. His experience spans operating companies and advising their leaders.

Robert Jordan participated in exits as a founder of Fulfillment Services, Inc., KMS Software Company, and HB Brand Partners. He also navigated exits as a CEO or advisor with Yoi Corp and Crescent Staffing.

Robert Jordan focuses on building teams, improving operations, and measuring performance. His leadership experience includes planning and forecasting for The Walt Disney Company's $3 billion Home Entertainment division.

Robert Jordan earned a Bachelor of Science in Finance from Northern Arizona University. He also completed an Entrepreneurship Certification through UCLA.

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