Latona's
Business Brokerage · Founded 2008 · Updated October 2026
Current deals $1.3M–$16M
Specializes in
About Latona's
At Latona's, brokers connect entrepreneurs selling income-producing businesses with investors and acquirers. Co-founder Rick Latona helped redirect Latona's toward cash flow positive web properties in 2008. Latona's operates from San Juan, Puerto Rico. Its digital business specialties include ecommerce, SaaS, content websites, memberships, lead generation, and domain portfolios. The firm also provides business valuation calculators tailored to several digital business models.
Who is a good fit for Latona's
- Owners of ecommerce businesses seeking an acquirer for an Amazon FBA account, Shopify store, or online storefront.
- Buyers seeking software businesses that earn subscription revenue.
- Owners of content websites seeking to sell businesses that generate advertising income.
Brokers and advisors at Latona's
Businesses for sale from Latona's
Frequently Asked Questions
Latona's specializes in cash flow positive digital assets, including ecommerce, SaaS, content websites, memberships, lead generation, and domain portfolios. The firm connects entrepreneurs with investors and acquirers seeking income-producing businesses.
Latona's provides calculators for general business valuations. The firm also offers calculators specifically for Amazon FBA, ecommerce, lead generation, and SaaS businesses.