CPG eCommerce Brand | Niche Furniture Fix-It Products | Internally Designed Products | Full Remote Team | Strong Top & Bottom Line YOY Growth | 20X ROAS
CPG eCommerce brand of furniture repair and support products
On NextCompany since September 3, 2026 (41 days)
Location undisclosedEstablished 2020
Business overview
This CPG eCommerce brand designs and sells furniture repair and support products. The catalog serves sofas, armchairs, sofa beds, bunk beds, and traditional beds. The business has operated since 2020. It now sells 70 active SKUs. Average order value sits near $106.
Asking price is $29,000,000, with $23,190,513 in revenue and $6,048,663 in cash flow. A 7-person remote contractor team handles daily operations. Three factories produce internally designed products for marketplace fulfillment.
Who is a good fit for this business
- Owner-operators who can step into purchasing, supply chain, and account-health decisions.
- Strategic acquirers in furniture repair products seeking an internally designed catalog.
- Buyers who can fund the $29,000,000 asking price with their own capital.
- Marketplace operators who can expand search ads that produce a ROAS approaching 20x.
Details
Frequently Asked Questions
This CPG eCommerce brand designs and sells practical furniture repair and support products. The catalog covers sofas, armchairs, sofa beds, bunk beds, and traditional beds. The company designs most products internally to its own materials, measurements, packaging, and performance requirements. Customers buy them to repair, support, or improve furniture they already own.
The asking price is $29,000,000, with $23,190,513 in gross revenue and $6,048,663 in cash flow. Average order value sits near $106. Repeat customers represent 13.2% of orders. The seller reports each product ranks first or among the top 3 in its category.
A 7-person full-time remote contractor team covers eCommerce, product development, brand support, creative direction, graphic design, and inventory planning. Team members work from several countries through established online systems. An agent coordinates production with three factories and a backup plant for every product. The company normally keeps 8 to 10 weeks of inventory and places purchase orders every 30 days.
Website Closers lists the $29,000,000 asking price without seller financing. A buyer needs other capital to close this non-franchise, non-relocatable brand. Ownership still handles major purchasing approvals, supply chain decisions, and account health. A recently hired full-time product developer now leads the product development process.
The catalog grew from 34 SKUs in 2023 to 50 in 2024. It reached 70 active SKUs in October 2025. That is more than 105% catalog growth in 2 years. The company added 19 new marketplace listings during 2025.