NextCompany

eCommerce Brand | Gifts & Occasions Sector | 75% of Sales from Amazon | Strong YOY Growth | 20 Years in Business

Personalized holiday decor eCommerce brand on Amazon, Etsy, and Wayfair

On NextCompany since September 3, 2026 (42 days)

Location undisclosedEstablished 2005
Financial summary
Asking price
$2,600,000
Gross revenue
$2,052,695
Cash flow (SDE)
$702,009

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Business overview

This eCommerce brand sells personalized holiday decor through Amazon, Etsy, Wayfair, and its website. The catalog includes ornaments, piggy banks, stockings, and tabletop decorations. Amazon generates 75% of sales. The business has operated since 2005. U.S. suppliers provide products that staff customize and fulfill in-house. The asking price is $2,600,000. Gross revenue is $2,052,695. Cash flow is $702,009.

Who is a good fit for this business

  • Buyers seeking a gifts and occasions brand with Amazon as the primary channel.
  • Operators who can run in-house customization, printing, and warehouse fulfillment.
  • Strategic acquirers that can add year-round gifting SKUs beyond holiday decor.
  • Buyers ready to manage full-time, part-time, and seasonal staff through holiday peaks.

Details

Frequently Asked Questions

This brand sells personalized holiday decor in the gifts and occasions sector. Shoppers buy holiday ornaments, piggy banks, stockings, and tabletop decorations. Proprietary designs fill more than 1,000 SKUs. Inventory sits at $200,000, supported by favorable supplier terms.

Amazon generates 75% of revenue. This brand ranks as the largest retailer in its Amazon and Etsy niche. Etsy, Wayfair, and a branded website contribute additional sales. Those channels reach customers across North America and into Europe. An email list and social media drive repeat purchases and seasonal promotions.

Website Closers lists the brand at $2,600,000. Gross revenue is $2,052,695. Cash flow is $702,009. Owner financing is not available on this listing. Buyers can reference listing WC3777 with Website Closers.

U.S. suppliers provide the products. The warehouse customizes, prints, and fulfills orders in-house. Full-time, part-time, and seasonal employees cover peak holiday volume. Internal systems manage inventory, printing logistics, and shipping.

Product-line growth includes non-seasonal SKUs for birthdays, weddings, baby showers, and anniversaries. Channel growth includes deeper international sales and new eCommerce platforms. Marketing growth includes influencer campaigns, paid media, SMS, and loyalty programs.

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