Under Contract
eCommerce Brand in the Wine Racks, Accessories & Custom Cellars Vertical | International Sales Channels | Strong YOY Growth
Wine rack eCommerce brand selling in Australia, New Zealand, and the U.K.
On NextCompany since September 3, 2026 (42 days)
Location undisclosedEstablished 20155 FT employees
Business overview
This eCommerce brand sells wine racks, accessories, and custom cellars. Shoppers in Australia, New Zealand, and the United Kingdom buy the line. The business has operated since 2015. Website Closers asks $2,520,000 for the brand. The company generated $1,681,908 in gross revenue. Cash flow is $558,585.
A China factory builds each rack from 100% FSC certified New Zealand timber. 3PL facilities already serve New Zealand and the United Kingdom.
Who is a good fit for this business
- Owner-operators who can manage stock forecasting, ads, and a small remote team.
- Buyers with Amazon expertise who can expand the Australia storefront.
- Strategic acquirers in home wine storage seeking an FSC certified eCommerce line.
- Operators who can fund extra inventory and open U.S. 3PL fulfillment for faster delivery.
Details
Frequently Asked Questions
The brand sells wine racks, accessories, and custom cellars on a Shopify site that Instagram already feeds. A China factory manufactures each rack from 100% FSC certified New Zealand timber. Exclusive supplier agreements and FOB pricing protect the core line. This brand alone holds FSC certification among wine rack providers worldwide.
The brand sells in Australia, New Zealand, and the United Kingdom. It entered New Zealand and the United Kingdom in 2021. Fulfillment already runs through 3PL sites in New Zealand and the United Kingdom. The company is moving Australian warehousing to a 3PL to cut rent.
Website Closers lists this eCommerce brand at an asking price of $2,520,000. The company generated $1,681,908 in gross revenue. Seller discretionary cash flow is $558,585. Sales stay consistent through the year, with peaks near Father's Day and Christmas.
Five full-time employees support operations. Staff include a customer service agent, designers who also sell, and two warehouse workers. The owner currently works five hours a week on forecasting, payroll, ads, and Instagram. The company is moving warehouse work to a 3PL, which leaves a remote team.
A U.S. market test produced strong orders for the wine rack line. Shipping those orders from Australia took 8-12 days. Customers wanted 1-2 day delivery from a local 3PL. Amazon Australia still contributes only a fraction of revenue.