Established National Food & Wine Festival, 22 Years
Annual Food and Wine Festival in El Cajon, California
On NextCompany since October 15, 2026 (today)
El Cajon, CA0 FT employees
Business overview
The annual food and wine festival operates in El Cajon, California. It draws 11,000-plus attendees each November and has run for 22 consecutive years. Sponsorships, ticket sales, and exhibitor fees generate revenue. The asking price is $3,100,000; gross revenue is $1,264,571, and adjusted cash flow is $613,914.
The sale includes the brand, trademarks, web presence, audience databases, relationships, playbooks, and management technology. An outside company manages the festival year-round, and contractors staff event week. The festival has no employees or payroll. One co-founder offers 6 to 12 months of post-close advice; the other is open to an ongoing role.
Who is a good fit for this business
- Event operators seeking a food and wine festival with sponsorship, ticket, and exhibitor revenue.
- Buyers who favor outside year-round management and contracted labor during event week.
Details
- Reason for selling
- The co-founding partners are selling after 22 years of building the event.
Frequently Asked Questions
The festival earns revenue through sponsorships, ticket sales, and exhibitor fees. It attracts 30-plus sponsors and 250-plus exhibitors annually.
An outside company manages the event throughout the year. Contracted workers cover event week, and the festival carries no employees or payroll.
The sale includes the event brand, trademarks, web presence, relationships, playbooks, and management technology. It also includes a 130,000-contact email database and 55,000 social followers.
The co-founding partners are selling after 22 years of building the festival. One offers 6 to 12 months of post-close advice; the other is open to an ongoing role.