High-Growth Cold Plunge Brand | Proprietary Design
Direct-to-Consumer Cold Plunge Tub Brand in Southeast Phoenix
On NextCompany since August 29, 2026 (46 days)
Southeast Phoenix, AZ areaEstablished 20224 FT + 4 PT employees
Business overview
This brand designs, assembles, and sells a proprietary line of premium cold plunge tubs. It sells only through its own ecommerce platform and ships nationwide from Southeast Phoenix. The company, started in 2022, owns its molds, its brand, and its customer relationships and carries no long-term debt. SEO, paid advertising, and an affiliate and influencer program drive customer acquisition.
Gross revenue is $6,539,481 and cash flow is $1,783,567. Revenue grew 56% year over year, gross margins improved to 42%, and average order value runs $3,500 to $3,600. The asking price is $6,500,000, and 4 full-time and 4 part-time employees staff the 9,900 square foot facility. The seller offers 30 days of training and names commercial channels and international distribution as growth paths.
Who is a good fit for this business
- Strategic acquirers with health, fitness, outdoor lifestyle, or direct-to-consumer distribution already in place.
- Private equity buyers who want a profitable platform with stated growth paths.
- Individual operators who want a scalable ecommerce brand with in-house design and assembly.
- Buyers who can hold a general business license and a sales tax registration.
Details
- Reason for selling
- Personal
- Real estate
- Leased
- Monthly rent
- $12,638
Frequently Asked Questions
The company designs, assembles, and sells a proprietary line of premium cold plunge tubs. It sells only through its own ecommerce platform and ships nationwide from the Phoenix metro area. It owns its molds, its brand, and its customer relationships outright. The seller founded the business in 2022.
Gross revenue is $6,539,481 and cash flow, stated as total income to the owner, is $1,783,567. Revenue grew 56% year over year, and gross margins improved to 42%. Average order value sits between $3,500 and $3,600. The asking price is $6,500,000. The company carries no long-term debt.
A multi-channel digital marketing program drives sales. It includes SEO, paid advertising, and an affiliate and influencer program. That program has built brand authority in the cold therapy and wellness community. The company has no retail dependency and pays no franchise fees.
The company leases 9,900 square feet at $12,638 per month, and the lease expires in March 2027. It employs 4 full-time and 4 part-time staff. The seller states that the current facility can support significantly higher output with minimal additional capital.
The seller names commercial channel expansion, adjacent wellness product categories, and international distribution. The seller describes the cold plunge and recovery market as fragmented and under-penetrated at scale. A buyer with existing distribution could apply the brand's customer base and marketing program at once.