Lifestyle Apparel, Leading Brand with Scalable Growth Platform, Virtual Operations
Virtual lifestyle apparel brand with sportswear, wholesale, and DTC sales
On NextCompany since September 3, 2026 (42 days)
Location undisclosed
Business overview
This 100% virtual lifestyle apparel company sells sports headwear, graphic T-shirts, hoodies, and sneakers. About 60% of revenue comes from wholesale B2B sales. Direct-to-consumer channels contribute 40% through owned e-commerce, social commerce, and national retail. Demand-driven merchandising tests new concepts on DTC before wholesale.
An Instagram community of 168,000-plus followers supports launches and product testing. The asking price is $11,000,000. Gross revenue is $6,000,000. Cash flow is $2,100,000.
Who is a good fit for this business
- Owner-operators who want a 100% virtual, asset-light lifestyle apparel brand.
- Buyers seeking a 60% wholesale and 40% direct-to-consumer revenue mix.
- Acquirers prepared to fund an $11,000,000 purchase without seller financing.
- Operators who want to expand geography, retail placement, licensing, and assortment.
Details
- Real estate
- No real estate
Frequently Asked Questions
The company sells sports headwear, graphic T-shirts, hoodies, and sneakers. Complementary lifestyle apparel completes the assortment. The brand is a recognized Tier 1 sports apparel name. It positions itself alongside Nike, Jordan, Adidas, and New Era.
About 60% of revenue comes from wholesale B2B sales. Direct-to-consumer channels contribute the other 40%. National retail chains, owned e-commerce, and social commerce carry those sales. A lean structure and operating leverage support this mix.
The asking price is $11,000,000. Cash flow is $2,100,000. Gross revenue is $6,000,000. The model is asset-light, 100% virtual, and built with minimal overhead.
This sale includes no real estate. The company already runs 100% virtual operations. Seller financing is not part of this transaction. Buyers acquire an asset-light brand rather than property.
The company uses demand-driven merchandising. DTC channels test new concepts before wholesale. That sequence improves sell-through and reduces inventory risk. An Instagram community of 168,000-plus followers supports acquisition, launches, and product testing.