Under Contract
SBA Pre-Qualified eCommerce Brand | Women’s Protective Undergarments | 4 Straight Years of Growth | 488,000+ Email Subs | Proprietary Products | $72 AOV
DTC brand for women's protective and leakproof undergarments
On NextCompany since September 3, 2026 (41 days)
Location undisclosedEstablished 2021
Business overview
This direct-to-consumer brand sells women's protective undergarments online. The catalog includes leakproof nursing bras, period care accessories, and incontinence products. The business has operated since 2021.
Website Closers asks $3,520,000 for the brand. Gross revenue is $14,189,287. Cash flow is $1,280,101. Seven full-time and 17 part-time employees staff the company. A 3PL partner fulfills orders.
Who is a good fit for this business
- First-time buyers who can use the SBA prequalification on this listing.
- Operators experienced in influencer-led DTC brands and large email or SMS lists.
- Strategic acquirers ready to open Amazon, Walmart, or wholesale storefronts.
- Product leaders who can extend the line into men's leakproof sportswear.
Details
Frequently Asked Questions
This brand sells women's protective undergarments through its direct-to-consumer store. The line includes leakproof nursing bras, period care accessories, and incontinence products. Teen-focused designs, branded merchandise, and leakproof period beachwear also sit in the catalog. Core customers are women aged 25 to 35, many of them mothers.
Website Closers asks $3,520,000 for this women's protective undergarments brand. Gross revenue on the listing is $14,189,287. Cash flow measured as seller discretionary earnings is $1,280,101. The average order value is $72.42.
Influencer partnerships with dedicated relationship management lead customer acquisition. Over 488,000 subscribers include 285,000-plus email contacts and 244,000-plus SMS contacts. TikTok, Instagram, and the site blog help generate over 358,000 unique visitors and sessions each month. The brand reports a 22% repeat customer rate.
Seven full-time employees and 17 part-time employees staff the company. They cover customer service, influencer coordination, supply chain logistics, and product development. A 3PL fulfillment system ships orders. Exclusive suppliers provide the proprietary, trademarked product line.
Website Closers presents this ecommerce brand as SBA pre-qualified. An SBA structure on this deal can start with 10% down. Repayment terms can extend across 10 years. Partial government backing can make bank lenders more willing to fund first-time buyers.