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First Choice Business Brokers San Diego North County

First Choice Business Brokers San Diego North County

Business Brokerage · Updated October 2026

An office of First Choice Business Brokers

Carlsbad, CA Website (858) 578-41114 people

About First Choice Business Brokers San Diego North County

At First Choice Business Brokers San Diego North County, four licensed professionals sell Main Street and middle market businesses. The office works from Carlsbad, California. Bryan Gonzales serves as broker of record, and Shawn Ko and Diego Gonzales serve as brokers. Rachel Rocconi works as broker associate. The office operates independently within the First Choice Business Brokers network as office 106 and holds California license 1191461. Its sales professionals help buyers find a business that fits their interests, income requirements, and location. Every buyer signs the network's NDA before receiving a confidential summary and financials.

Who is a good fit for First Choice Business Brokers San Diego North County

  • Owners of restaurants, coffee shops, bars, laundromats, or professional services firms in California planning a sale.
  • Buyers seeking a Main Street business in San Diego North County matched to their income requirements and location.
  • Founders who want a licensed California brokerage with a broker of record on staff.

Service areas

Carlsbad, CA

Brokers and advisors at First Choice Business Brokers San Diego North County

Businesses for sale from First Choice Business Brokers San Diego North County

No active listings right now.

Frequently Asked Questions

First Choice Business Brokers San Diego North County serves owners selling Main Street and middle market businesses. It also serves the buyers who want them. Its 11 live listings all sit in California. Bryan Gonzales leads as broker of record. Shawn Ko and Diego Gonzales work as brokers, and Rachel Rocconi works as broker associate.

First Choice Business Brokers San Diego North County lists each business confidentially. The office publishes the business type, location, and a financial summary without the business name. A buyer requests more information through the listing and signs the network's NDA. The office then releases the confidential summary and financials. The office guides sellers through the sale with proven strategies from listing to close.

First Choice Business Brokers San Diego North County carries 11 live listings in California. They span coffee shops, professional services, dry cleaners and laundromats, restaurants, and bars and liquor. None of those listings currently appear on NextCompany, which publishes businesses with asking prices of $1,000,000 or more.

Yes. First Choice Business Brokers San Diego North County guides buyers through the business purchasing process. Its sales professionals match a buyer's interests, income requirements, and location to a business. After the buyer signs the network's NDA, the office shares the confidential summary and financials.

Yes. First Choice Business Brokers San Diego North County holds California license 1191461. Bryan Gonzales serves as broker of record under California DRE license 01191461. Shawn Ko, Diego Gonzales, and Rachel Rocconi each hold their own California DRE licenses as well.

Yes. First Choice Business Brokers San Diego North County is office 106 of the First Choice Business Brokers franchise network. The office operates independently under its own ownership from Carlsbad, California. The network supplies the confidential listing process and connects the office to business sales professionals nationwide.

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